Operating under the name Client Concept, Al Khayyat Investments' Consumer division represents renowned international brands in the Middle East.  Its business has tripled over the last five years.

In long-term partnerships, we build market share through the work of dedicated and professional teams focussed on four categories: FMCG, Household, Beauty, and Consumer Electronics. Established as an autonomous business unit in 1996, the Client Concept division is now a leading FMCG distributor in the UAE.

TRADE COVERAGE AND MARKET EXECUTION

At the heart of this success has been the application of a contemporary global Brand-building model.

We employ sophisticated warehousing, logistics and stock management to build a dynamic business for our partners across all retail and wholesale sectors.

We are closely involved in implementing high visibility displays at point-of-sale, and the management of category, range and price, throughout the UAE market.

A 'GO-TO-MARKET' ORGANISATION

We align objectives with partners, with a transparent approach that offers a clear picture of our structure, strategy and market investments.

Market share is identified as a key indicator of success and we take a proactive approach to business challenges.

Brand equity is built by investing for growth.

We support 360° activation and the execution of planograms and category management.

Sustained performance that maintains leading market positions is our constant focus.

We invest in our people, looking for those with a strong entrepreneurial drive, and give them full training support.

As a result, staff turnover is low, and morale high, and this is enhanced by a performance-related reward system.

The Client Concept division has a highly competitive mindset, with a never-give-up attitude at its heart.

We negotiate aggressively on behalf of our brands and constantly seek new opportunities to extend brands and stretch channels.