What is WPC exactly?

The “w” stands for wood, but the fact is the majority of WPC-type products entering the market today do not contain wood. WPC is a composite material made of thermoplastics, calcium carbonate and wood flour. Extruded as a core material, it is marketed as being waterproof, rigid and dimensionally stable—thereby overcoming various traditional engineered wood disadvantages while still offering wood-look visuals. In an effort to differentiate their products, suppliers are branding their WPC offerings with names such as enhanced vinyl plank, engineered vinyl plank (or EVP flooring) and waterproof vinyl flooring.

2.How does it differ from LVT?

The main differences are that WPC flooring is waterproof and can go over most subfloors without much preparation. Traditional vinyl floors are flexible and any unevenness in the subfloor will transfer through the surface. Compared to traditional glue-down LVT or solid-locking LVT, WPC products have a distinct advantage because the rigid core hides subfloor imperfections. In addition, the rigid core allows for longer and wider formats. With WPC, it is not necessary to worry about the preparation LVT would require for use over cracks and divots in concrete or wooden subfloors.

3.What are its advantages over laminate?

The big advantage for WPC over laminate is that it is waterproof and suitable for environments in which laminate shouldn’t normally be used—typically bathrooms and basements that have potential moisture infiltration. In addition, WPC products can be installed in large rooms without an expansion gap every 30 feet, which is a requirement for laminate floors. The vinyl wear layer of WPC provides cushion and comfort and also absorbs the impact sound to make it a quiet floor. WPC is also suitable for large open areas (basements and Main Street commercial areas) because it doesn’t need expansion moldings.

4.Where is the best place to merchandise WPC in the retail showroom?

Most manufacturers regard WPC as a subcategory of LVT. As such, it is likely to be displayed among other resilient and/or LVT products. Some retailers have WPC displayed between laminate and LVT or vinyl since it is the ultimate “crossover” category.

5.What is the future potential of WPC?

Is WPC a fad or the next big thing in flooring? No one can know for sure, but indications are this product offers great potential.