KAALAR super basmati rice is widely acknowledged for its unique aroma and taste that make it stand out from other basmati varieties.Kaalar a well-known basmati area in Punjab (Pakistan & India). Kaalar belt is famous for producing excellent quality of basmati for last many decades. It has special characteristics of ideal temperature, humidity level and a unique combination of warm short days and cool long nights during developing stage of grains (September and early October) for producing best quality of basmati rice. Kaalar in particular and Punjab in general is supported by the largest irrigation system in the world that provides adequate water during the hot summer. This excellent quality of basmati cannot be grown any where in the world.

PURE AND HYGIENIC
Carefully selected and processed under Quality and Environmental Management Systems (ISO 9001: 2008 & ISO 14001: 2004), Food Safety Processes (ISO 22000: 2005 & HACCP) and ultimate supply of Certified Food Products (BRC) where International quality and sanitation standards are strictly adhered to.

NUTRITIOUS AND FLAVOUR-FULL
Preserve all main constituents of white rice to give maximum nutrition to the young and old alike. Rigorous testing before & during processing ensures the same customary taste of KAALAR that consumers are now so accustomed to.

READY TO COOK
No hassle to clean or pick stones, just open it, soak it and cook it. Be it the plain old boiled white rice or the spicy hot Chicken Bryani KAALAR will make each meal a mouth-watering treat for you.

LONGER SHELF LIFE
Well presented in an attractive but practical packing KAALAR has significantly longer shelf life. Selection of appropriate packing material, controlled and hygienic conditions during packing render it a longer shelf life.

WE SHARE OUR HERITAGE
KAALAR is being exported to many countries like Austria, Canada, Ireland Japan, Libya, Mauratius, Norway, Oman, Saudi Arabia, Singapore, Spain, Sudan, Sweden, Thailand and UK etc. BRM is fully committed to make the brand a household name in time to come.
Basmati is looked upon as an integeral part of culture of the Punjab. It is therefore, not wrong to say that when we serve KAALAR to the world we actually share our heritage with all.