Buildings and monuments, shopping malls and retail chains, corporate foyers and museums; increasingly people expect to be entertained in locations that were traditionally the preserve of purely architectural lighting. In many venues it is no longer sufficient to light a space beautifully, the lighting is now required to be part of an interactive entertainment experience that must stand out against all the competing presentations to which visitors are exposed.

This bridge between architectural and entertainment lighting, which increasingly utilises LED and video technology, has created a new market that is growing rapidly. The objective of Pharos Architectural Controls is to provide the control tools that this market requires and to continue to develop these tools based on the feedback of users worldwide.

Lumasense has a rich history in the Middle East founded in relationships built over decades and earned through professional business transactions that have contributed to the growth and character of the Middle East lighting market. The roots of the company formation began with Adel Kanaan who spent almost two decades with General Electric - Saudi Arabia including General Manager Operations. Adel's advanced his commitment to the lighting industry when he managed Hubbell Lighting's international channels globally including driving the commercial and industrial lighting infrastructure of the Middle East at that time.